As Menulog faced imminent shutdown after a global buyout, the delivery service made its final move. Instead of advertising itself, the delivery service channelled its entire remaining media budget into ads for local businesses.

The ads came in the form of AI-powered, hyper-localised edits of a music video, featuring local artists Bliss n Eso, rapping about supporting your local faves. Depending on where you were viewing, you’d see regenerated images of nearby local restaurants and their actual dishes.